It is essential that the simplified joint stock companies (SAS) choose one name, also called corporate name. The name is determined by the partners who make up the company and must comply with all the rules. Foundation-company-ricard tells you everything you need to know about the company name of SAS.
Advantage of the designation of an SAS
La designation by SARL is an element that allows differentiate this company as a legal person and to separate it from other existing structures. It can be compared to a surname and first name of a natural person.
La designation must be specified in the SAS statutes, as well as several other indications (the head office, social object, capital, longer term,...).
All correspondence from the company must display clearly sa designation, just after the legal form: SAS + “designation of the SAS”.
It is essential to understand the difference between the designation and:
- The trade name: this term refers to the name given to the company's business;
- The acronym: corresponds to the name given to one or more establishments occupied by the company.
SEO optimization in HTML of a text on the choice of the corporate name of a SAS
When creation of an SAS, two fundamental principles must be respected for the social designation :
- The chosen title must be lawful (in accordance with the legislation and practices in force);
- The denomination must be free of any use (unprotected).
The INPI (National Institute of Industrial Property) can be called upon to verify that there is no protection. It should also be noted that, for certain activities which are subject to regulation, it is prohibited to use certain words in the corporate name (for example the mention “expert-accountant” for a person who is not).
Apart from these conditions, partners can freely choose the corporate name of their SAS. So she can:
- Be made up of a word or phrase,
- Whether or not they have a connection with the activity,
- Be written in French or another language,
- Include the name of one or more associates.
Register the name of a SARL with the CFE
La commercial designation of an SAS is a datum to be integrated into the trade and business register (RCS). It will also be listed on the Kbis extract issued by the commercial court.
For this data to be taken into account, the SARL must register it at the time of the creation of an airlock. To do this, they must complete a complete file and send it to the business formalities center (CFE) or directly to the registry of the commercial court (TC).
Once the company is registered, she can use this name as she sees fit and even protect it to prevent other people from using it.
Change the commercial name of SAS
The name of the company that was originally selected can be changed during the life of the company. A specific procedure must be followed to change the commercial name of SAS. Among other things, it is essential to:
- Convene and convene the body authorized to make such a decision (usually an extraordinary general meeting),
- Deliberate it according to the provisions of the statutes,
- Write minutes of the extraordinary general meeting,
- Modify the statutes of the simplified joint stock company (SAS),
- Publish a trade name change notice in a journal of legal notices,
- Update the information appearing in the trade and companies register.
